My work
I’ve worked for a huge variety of clients in sectors like fintech, automotive, luxury goods, hotels, beverages, gaming and charity. You can check out a few of my most recent projects below.
Jaeger-LeCoultre
I was approached by the team at watchmaker Jaeger-LeCoultre to deliver a creative vision and strategic narrative for the launch of their Mechanica Calibre 590. Only 10 pieces were ever made as part of a significant global launch.
Heineken
This creative is from a project I worked on as part of a team tasked with delivering Heineken’s new website. The new site reimagined the company’s digital presence and introduced a refreshing brand narrative.
World Pay
These are some of the assets from a creative campaign I worked on with Stereo Creative for World Pay. The highly personalised campaign was designed for influencers and decision makers and involved a fully customised digital experience.
LCG
These ads are from a major global rebrand project I worked on for London Capital Group. The rewarding work involved developing an entirely new brand identity as well as an integrated ad campaign for the company’s UK launch.
City Index
This creative is part of the really fun work I did for City Index, helping the brand develop its identity across website, print, video and digital. The work I did helped define the brand’s style and identity, establishing a more authoritative tone of voice.
Jumeirah Hills
This set of creative is from work I did for Jumeirah Group. The Group also owns the iconic Burj Al Arab and Palm Jumeirah hotels and this creative helped attract plenty of interest in one of the world's most desirable property investment locations.
Tag Heuer
This work was really rewarding and I enjoyed the long copy aspect of writing pieces for the launch of two new TAG Heuer Carrera watches, the Carerra Calibre 1 Vintage and the Grand Calibre 17 RS2. Unfortunately they didn’t let me keep one of the watches… but the creative itself was a big success.
Mobile apps, story boarding and email
Story boarding and video
This enjoyable project with agency Fetch involved creating a series of mobile videos for the launch of Amazon coins for Facebook and Twitter. From simple executions to more complex video storyboarding, I get a huge creative thrill from narrative video and script work.
Gaming Apps
I worked as part of a team that launched the successful Zombie Commandos app. I really enjoyed the concept, story boarding and creative execution side of this project. The freedom to collaborate with top designers and animators to help bring ambitious ideas to life is something I love.
Email Campaigns
I have a huge amount of experience in developing successful email and CRM strategies that deliver results. I’ve done everything from onboarding to product launches, outreach to bespoke messaging. I can help improve your email journey at every stage of the funnel for every segment of your data.
Website, content strategy and SEO work
Go Ultra Low
This work is from a project for agency H+K Strategies where I developed a content strategy and copy for the launch of the Go Ultra Low electric vehicle site.
Hippodrome
This fun creative is from my work with Hippodrome casino in London's Leicester Square. I helped to launch their first successful online venture.
Irithmics AI
This incredibly exciting work was for Irithmics who run a cutting-edge AI investment platform that analyses and anticipates future market movement. I crafted a Tone of Voice and brand identity for the company across web and print.
ETX Capital
I partnered with ETX to deliver an education based content strategy for online traders. The microsite has helped the firm acquire new clients, significantly improved the performance of existing clients and delivered a markedly improved SEO performance.
