London Capital
A rebrand story
I joined LCG to help create a new brand identity for the company’s global relaunch. Working with a talented team I helped craft a new identity and TOV that connected with the brand’s core audience across UK, Asia and Australia.
Eye-catching creative
My team delivered a suite of creative assets for print, web and out of home that were aspirational, original and eye-catching. The creative helped kick-start the brand’s relaunch, attracting a more diverse range of new clients.
Fresh, modern video
I wrote the scripts and crafted the concepts for a series of animated videos for brand launch as well as new product offerings like the mobile trading app we launched for all territories.
A more rounded content strategy
I developed a comprehensive content strategy for the brand that delivered relevant, high quality content to users interested in the products and services the company offered. From daily video interviews to in-depth analysis, thought leadership pieces and comprehensive trading guides, the content we offered helped engage, inspire and motivate the brand’s target audience.
