Heineken
Reimagining Heineken
I worked with creative agency Investis Digital to deliver a refreshed Heineken website. The site breathed new life into the their online presence, helping tell their brand story in a more engaging way. The refresh allowed us to surface more company’s innovations, heritage and portfolio.
A better brand story
In refreshing the company’s website we wanted to tell more of the stories that made it unique. We made more of the business’ exciting innovations, product lines and global sponsorships..
Smarter portfolio showcase
The company has a stunning drinks portfolio and part of reimagining their online presence was finding more of the unique ideas and stories behind the drinks in their portfolio. We then brought these stories to life.
Socially responsible stories
Heineken has an ambitious social responsibility programme and refreshing the site was an ideal opportunity to make more of this. We also dove into the company’s successful employee engagement strategy.
Focusing on new brand innovations
The website refresh provided an opportunity to make more of some of the company’s innovations like their low and zero alcohol drinks, their at home draft system and their diversification into craft drinks and ciders.
