Jumeirah Group
Luxury in Dubai
I worked with agency Pulse to deliver concept and copy for an interactive digital display and print adverts for global hotel group Jumeirah. The creative was for a collection of apartments in Dubai developed by Jumeirah, whose holdings include the iconic Burj Al Arab and Palm Jumeirah hotels.
The challenge
The brief Pulse had been given was to create a marketing experience for wealthy investors to encourage interest in the private residences the Group had built overlooking the Burj al Arab.
Long copy expertise
The project called for narrative style long copy with a focus on Dubai’s heritage and place in the world as well as Jumeirah’s track record of developing highly sought after luxury properties .
