Worldpay
A customised journey
I worked with creative agency Stereo to deliver a highly customised journey for Worldpay. The company is global leader in payment solutions for merchants, large enterprise businesses and smaller B2C and B2B companies.
Carefully Crafted
A carefully crafted set of creative assets pulled together to deliver an overarching message promoting Worldpay’s offering. Each audience received tailor-made content designed to meet their needs.
Relevant messaging
Market influencers and decision makers were chosen to receive a bespoke welcome pack with personal handwritten note.
An email journey included a link to a custom microsite with product options designed to meet proven pain points and allowing recipients to download Worldpay’s Global Payment report with product details.
