City Index
Brand evolution
I joined the internal City Index creative team to refresh the brand’s offering across the UK, Singapore and Australia. From crafting a more convincing brand narrative to building up an authoritative, compelling tone of voice, I helped evolve their strategic approach across web, print media, video and UX providing them with a competitive edge in a crowded market.
Responsive messaging
As part of our brand strategy, we positioned City Index as a company with the knowledge and expertise to help clients quickly take advantage of market opportunities. A series of press campaigns focusing on market events and reactive creative based on sudden volatility helped tap into traders’ desire to get involved in events.
Powerful video content
I scripted a wide range of video content working in partnership with production agency Kameleon to deliver on an ambitious creative proposition. The idea combined the thought leadership and expertise of our Director or Research with a narrative element focused on a fictional character to help bring ideas to life. You can check out a few of the videos in this series below.
Launching ambitious products
In an ultra competitive market like online trading, being able to stand out with clear, powerful creative is crucial to success. I worked with the in-house design and platform development teams to deliver a suite of creative assets launching both the brand’s advanced web-based and mobile trading platforms.
